ZEW policy brief Published - Incentives and Creativity

In knowledge-intensive economies, ideas and innovation are key drivers of a company's competitiveness and success. In such a climate a company must strategise methods designed to incentivize the generation of new ideas and build a culture that rewards the production of knowledge. Funded by ZEW's SEEK research programme, the research covers two empirical studies that investigate whether financial rewards such as performance independent bonuses and performance rewards foster creativity and idea generation among employees and to what extent the effect of incentives differs depending on the type of reward that is offered.